Following the success of the BDAV’s first CPD program for 2018 featuring marketing guru Verity Campbell from Verity Campbell Communications the BDAV has developed a Capability Statement template to add to our resources for members.
A Capability Statement is a document that records your individual and business competencies, achievements, associations and accreditations,’1 differentiating your business from your competitors, helping you to reinforce your brand in the minds of existing and potential new clients.
It is highly recommended that a Capacity Statement is provided instead of sending a generic, ‘copy and paste,’ this-is-why-you-should-hire-me letter/email to your prospective clients, which let’s face it, isn’t really personable – or successful! Your letter/email to your potential client should instil trust, highlight your talents and demonstrate your abilities.
Did you know that ‘74% of deals are awarded to the company that was first to add value and insight.’ 2 This is just another incentive to rise above the competition and implement a Capability Statement. A Capacity Statement is a reflection of you and your business. Furthermore, a Capability Statement can assist you and your business:
What then do you include in a Capability Statement? Your Capability Statement should be consistent with your company’s branding and should only include aspects that you believe are relevant to your needs. Generally, a Capability Statement will include the following features:
If you would like to implement a Capability Statement for your business, you can access your copy of the BDAV’s Capability Statement template by signing in to the Members section of our website. Once you are there, click on BDAV Practice Notes.
Alternatively, you can contact Verity Campbell Communications if you would like professional assistance in developing your capability statement on 0431 207 250 or email@example.com.
Missed out on the seminar? Purchase a DVD copy of Marketing for Small Business from the BDAV Webshop at https://www.bdav.org.au/shop to learn more marketing tips.