Some popular social media channels that you can use include:
Facebook, Messenger, Instagram, LinkedIn, Pinterest, Snapchat, WhatsApp…….
Here are some tips that may help you to create a social media presence:
If you don’t show any love to your audience, why would you expect them to show any love or loyalty to you? Love goes both ways. After all, social media is all about relationships and engagement.
Being authentic and timely is a good start.
How can this be done:
Let your audience know that they matter to you and your business
Be the trusted person they connect with should they need a product or service that you offer.
This means:
Videos tell great stories. Create a 30-60 second video that you can use on your Facebook, Instagram, and LinkedIn news feeds.
You don’t have to be Spielberg to create interesting video content… your smartphone can take quality videos to keep up with the pace of content and have a more authentic presence.
Facebook Messenger and Chatbots have fantastic open rates and are one of the most effective ways to reach and build audience engagement. It’s simply email blasting, except it’s done via Messenger, and you’ll earn much, much more engagement.
People crave a sense of belonging with their respective “tribes” and want to participate in meaningful Groups. Facebook has an area where you can create Groups to engage more intimately with your communities.
Businesses should invest in creating and managing niche groups to foster deeper relationships with their communities.
Start off Groups in topics your clients could be interested in for example: tiny homes or sustainability or social topics around combating homelessness through building design and linking it to a charity.
Did you know that even if you have a small LinkedIn following your posts and engagements on LinkedIn are making a big difference by being shared and reaching wider audiences than where you are located? By using LinkedIn more people will be able to see your projects and designs in other parts of Australia.
Your personal brand grows and you quickly become a thought leader in your industry. A trusted person to turn to for your next client’s project.
LinkedIn is evolving and making a huge push toward becoming an informative business content sharing and connection nurturing network.
Some quick tips on how to create a great LinkedIn profile:
You have to brag about yourself.
This article is written from various sources including: Search Engine Journal, The Muse, Entrepreneur Magazine and provides a general overview of social media.