12.09.2019

Capitalising on Social Media trends to grow your business

The basic principles of social media marketing is about understanding your audience, crafting different, targeted and appropriate messages for those audiences, and creating engaging content.

By Sherlyn Moynihan

Some popular social media channels that you can use include:

Facebook, Messenger, Instagram, LinkedIn, Pinterest, Snapchat, WhatsApp…….

Here are some tips that may help you to create a social media presence:

1. LOVE AND CARE ABOUT YOUR AUDIENCE

If you don’t show any love to your audience, why would you expect them to show any love or loyalty to you? Love goes both ways. After all, social media is all about relationships and engagement.

Being authentic and timely is a good start.

How can this be done:

  • Responding quickly to customer complaints, issues, and questions and replying to every request, jumping into the comments of all your posts, etc.
  • Be real do it in a meaningful way that nurtures and supports the customer
  • Be present and interact within the site, instead of just using them to get visibility
  • Take the time to understand your customers and how they interact with your brand, product or service on each social media site, and then engage with them in the right tone, with the right medium, and in their communities
  • Make the interaction feel like it is 1:1
  • Build true relationships using communities, groups.

Let your audience know that they matter to you and your business

  • Become an invaluable resource for your audience.

Be the trusted person they connect with should they need a product or service that you offer.

2. TELL AUTHENTIC STORIES AND SHARE MOMENTS THAT MATTER

This means:

  • Less of static updates and more behind-the-scenes, raw, and intimate stories
  • Genuine storytelling about things that matter to your audience – like secrets or ideas or changes that impact them
  • Create one-minute videos on topics that matter in your local area, posting these videos to Facebook, LinkedIn, and other channels
  • Recycle video content from your favourite sites and create blogs and post on a variety of platforms like LinkedIn

3. VIDEO, VIDEO, VIDEO!

Videos tell great stories. Create a 30-60 second video that you can use on your Facebook, Instagram, and LinkedIn news feeds.

  • Live video: partnering with employees or your customers to give a real human touch. You can load live video clips on Facebook, Instagram, and Snapchat
  • Interactive video: Craft short videos that can run as ads on Facebook, Instagram and LinkedIn

You don’t have to be Spielberg to create interesting video content… your smartphone can take quality videos to keep up with the pace of content and have a more authentic presence.

 

4. FACEBOOK MESSENGER AND CHATBOTS

Facebook Messenger and Chatbots have fantastic open rates and are one of the most effective ways to reach and build audience engagement. It’s simply email blasting, except it’s done via Messenger, and you’ll earn much, much more engagement.

5. ENHANCE THE COMMUNITY SPIRIT USING SOCIAL MEDIA

People crave a sense of belonging with their respective “tribes” and want to participate in meaningful Groups. Facebook has an area where you can create Groups to engage more intimately with your communities.

Businesses should invest in creating and managing niche groups to foster deeper relationships with their communities.

Start off Groups in topics your clients could be interested in for example: tiny homes or sustainability or social topics around combating homelessness through building design and linking it to a charity.

6. IS 2019 THE YEAR OF LINKEDIN FOR YOU?

Did you know that even if you have a small LinkedIn following your posts and engagements on LinkedIn are making a big difference by being shared and reaching wider audiences than where you are located? By using LinkedIn more people will be able to see your projects and designs in other parts of Australia.

Your personal brand grows and you quickly become a thought leader in your industry. A trusted person to turn to for your next client’s project.

LinkedIn is evolving and making a huge push toward becoming an informative business content sharing and connection nurturing network.

Some quick tips on how to create a great LinkedIn profile:

  • Put in the time to make it awesome
  • Get a custom URL
  • Choose a great photo for your profile image. Ensure it is professional, clear, friendly, and approachable
  • Be warm and welcoming
  • Add multimedia to Your Summary
  • Show case your work and achievements by adding projects you have worked on. Ultimately people are looking at your profile to gauge who you are and if you will be able to help them achieve their vision

You have to brag about yourself.

  • Update your status
  • Become an Author or add Your Blog
  • Make sure people can find You
  • Don’t forget to add your email address (or blog, or Twitter handle, or anywhere else you’d like to be found)

This article is written from various sources including: Search Engine Journal, The Muse, Entrepreneur Magazine and provides a general overview of social media.